This article is dedicated to all those persons, who are getting a tremendous traffic to their e-commerce website but it is not generating good sales. If you are one among those people then you have to improve your e-commerce website. There are three crucial and desirable things that can’t be neglect when developing an e-commerce website, which are as follows:-
1. Easy to find products:- When visitors comes to your online store then they took the decision within couple of minutes that whether they should buy the products or not from this online store. Visitor turns into disappointed very soon if they were unable to find the product quickly as per their requirement or choice and finally they depart the website. If the e-commerce website has no facilitates of proper navigation, product search and filter the product through various parameters then the visitors are bound to move away on another online store.
2. Register or Sign-In Option:- There are numerous e-commerce website, which forces the new customer to register or sign-in first before adding products in cart or wishlist. Due to this functionality customer becomes annoyed and reject the website. Instead of this functionality give a choice to the customers either they create an account or checkout as a guest. At the last phase of checkout process you may entice to store their information for future utilization. Through this way they will get register on your website and the risk of cart abandonment will reduce maximum.
3. Trustmark:- It is fact that every customer will be hesitate to make order if they have doubt that the site is not secure. Trustmark is the tiny logo or image that illustrates a security guarantee by third party. Some of these trustmark issue from McAfee, Network solutions, Verisign, TRUSTe, GeoTrust, BBB etc. These kinds of certificates increase the customer’s faith. Customers showing more interest to place an order if they become to know that their payment details and personal information are safe from prying eyes.
The author is associated with AR Infotech, which is the leading website development company in India. AR Infotech offers the quality and result oriented services in following fields like E-commerce solutions, website designing, CMS development, mobile websites and SEO.